A detailed explanation of the principles of marketing that are applied to the development of “Douwe Egberts” coffee

I intend to broaden prohibited a successful market campaign for Douwe Egberts drinking chocolate I commence chosen this asideput beca engagement cocoa is a well-loved product by the majority of households universal. During this read I allow show how the principles of merchandise are applied to the development of Douwe Egberts coffee.Objectives.My master(prenominal) objective is to increase sales of Douwe Egberts coffee. I intend to do this by creating a sophisticated image of the product by various furtherances and advertizing campaigns. In piece for these campaigns to be carried verboten to full effect, sooner carrying them out I intend to scrape up out peoples assurances of Douwe Egberts and Coffee in general. This will be further explained in my following(a) para interpret on Planning.Planning.I think the price of Douwe Egberts should be around above the average price of coffee yet not too expensive, hopefully this will make the consumer assume that Douwe Egb erts is of break tincture than the average coffee and I think the tar stick out market would be willing to pay a subaltern bit extra, obviously I basin prove how correct or anomalous this theory is when I carry out surveys later on in the assignment. I shall overly need to consider Douwe Egberts throw costs and overheads before pricing the coffee.I think Douwe Egberts should sell their coffee to a full(a) kitchen range of supermarkets, coffee shops restaurants and hotels. Douwe Egberts should by all odds not sell to cheap places (e.g. shops much(prenominal) as Pricerite, Lidls, Aldis or greasy spoon demeanor cafes) if they want to keep their upmarket image.I get various promotional ideas in mind for Douwe Egberts much(prenominal) as open samples scoren when completing an online questionnaire on Douwe Egberts blade page, I could too run low by nourishment and drink magazines and ask them to give away secrete samples. I withal think it would be a grievous idea to contact well known cafes/coffee shops and act a special offer with them such as giving a exhaust Douwe Egberts coffee away with an order, Cafes/coffee shops are likely to comply with this offer as it would bring business in for them. It would also be swell for Douwe Egberts because the cafes/coffee shops would hopefully continue to buy from Douwe Egberts after the promotion expires. Douwe Egberts could also point out magazine, television receiver and radio advertisements, although I feel that Douwe Egberts would bring in scoop up from publicizing on the earnings because it costs very little to put banners on other websites and it reaches a worldwide hearing. I also feel that advertising in supermarkets in-house magazines would be a good idea because the consumer will see the product and be adapted to purchase it at once from the store so perhaps advertising Douwe Egberts with a money off voucher would be quite effective.Douwe Egberts do a wide range of coffees inclu ding roast and ground coffees, Le caf range, the select range, the organic range, Instants and Speciality instants.Douwe Egberts promotion will be of high quality, it shall be pack recovered in a crank jar with a glass hat so it looks of a higher quality than most coffees that have plastic lids, the wrap on this glass jar shall be made of glossy coffee saturnine paper with gold lettering this shall set out with different types of coffee.I have a few ideas almost finding out peoples opinions of Douwe Egberts and coffee in general, firstly I think questionnaires would be a good idea rather than do these through the post or face-to-face I think it would be much purify to do these questionnaires via email or relevant websites. This would take a striation less(prenominal) time and would be a destiny more than cost effective it would also reach a wide range of people. I think the target sense of hearing will be towards people aged between 25 and 50, in my opinion people seem t o drink more coffee while in reverse and people in employment such as office work and pedagogics are more likely to be coffee drinkers, I shall be positive(predicate) to confirm my opinions by including questions such as these within the questionnaire.Collect Data.I am going to collect data in the first place via the Internet I can get many figures from the national statistics site. I shall also be collecting a lot of my data from results from questionnaires put out on relevant sites and questionnaires sent via email. I mentioned in an earlier chapter that I intend to get cafes to give away chuck up the sponge samples of Douwe Egberts coffee, I could also ask them to give out a small card with this free sample asking what the consumer thought of the coffee and this could be sent back to the company. dissect and evaluate data.When all data is sedate I think it would be best to put it into a simple graph so the results can be understandably seen, I could also use pie charts or s catter graphs for this. From these graphs I should be able to see whether there is actually way of life in the market for Douwe Egberts coffee, what my target audience is and what price I should give Douwe Egberts coffee. fall out findings.To communicate my findings I shall firstly spell out up a report on all information that I have found. I shall then go about planning a small intro. To aim the information clearly I could use a number of aids to do me such as OHP, diagrams on the identity card and handouts. I should also prepare a section at the end of my presentation for my audience to ask questions, I should thusly prepare possible questions and answers I could give to them.