Postcolonial Theory & Feminism Essay Example for Free

Postcolonial Theory Feminism Essay Postcolonial theory is actually a growing as well as a controversial field. Some of the critics understand postcolonial theory as hypothetically and incoherent not worth mentioning at its best and political harmful at its worst. Post colonial theory is however superficial as an uncritical condemnation of the Western nations, cultures as well as values. For some reasons, these wrong interpretations materialize from a lack of intellectual commitment with the topics in that same field. These critics are actually motivated by a political desire which is out to sustain and legitimize the power of Western values, nations together with the cultures. This paper will respond to these types of distortions. The paper will identify how philosophical reflections might assist people to understand the nature of connections between dissimilar cultures. After the introduction together with the main problems in the field of postcolonial theory, the paper will talk so much about the early theorists of anti-colonialism. However, postcolonial theory must be conceptualized as an extension of the aforementioned anti colonial struggles. In this situation one is able to understand fully the connections between colonialism and the western philosophy. At times when the West tends to control as well as shaping different cultures and the way of their thinking, the study of the way different cultures interacted during the past seems tremendously necessary. As a result, feminist theory is the expansion of feminism into philosophical or theoretical position. It tends to encompass the work done in a very broad variety of disciplines, importantly including the approaches towards women’s roles and lives together with the feminist politics in sociology and anthropology. Feminist theory always aims at understanding the natural history of inequality and it actually focuses on power relations, femininity politics as well as sexuality (Tiffin, 9). Postcolonial feminism is the main form of feminist philosophy which tends to criticize the Western forms of feminism, particularly liberal feminism as well as fundamental feminism plus their universalism of female experience. The postcolonial feminists argue that the cultures that are impacted by the colonialism are often vastly different and it should be treated that way. Colonial oppression might result in glorification of pre-colonial culture in which in cultures with traditions of stratification of power along the lines of gender, could somehow mean the acceptance or refusal to deal with, inherent matters of gender inequality. Postcolonial feminists does not present a united front on feminist issues, but it can be described as the feminists who have always reacted against both universalizing tendencies in the Western feminist thought as well as a lack of attention to gender issues in mainstream postcolonial thought (Tiffin, 9). A lot of postcolonial feminists tend to argue that the oppressions connecting to the colonial experience, more especially class, radical together with ethnic oppressions, have marginalized women in postcolonial societies. In one way or the other, they tend to challenge the assumption whereby the gender domination is the most important force of patriarchy. Furthermore, postcolonial feminists point to the superficial interpretation of women of non-Western societies just like the passive and people who don’t have a voice, as opposed to the depiction of Western women as educated, modern as well as empowered. At the same time as demanding gender oppression contained by their individual cultures, postcolonial feminists in addition tends to fight the charges of being Western, just the way some would contend within their cultures (Reina, 46). As a result, feminism is the conviction in the social, political as well as the economic equality of women. It involves a variety of movements, philosophies and theories which are concerned with the idea of gender dissimilarities as well as campaigning for the rights of women together with their interests. Feminist theory came as a result of these particular feminist movements. The idea of postcolonial feminism arose right from the gender history of colonialism. The regal powers regularly imposed Westernized norms on top of colonized areas. In the year 1940 to 1950, immediately after the creation of the United Nations, previous colonies were being supervised for what was deemed as social development by Western principles. The progression of women, in the middle of other variables, has always been supervised by questionably Western organizations for example the United Nations. Consequently, customary practices together with the roles taken up by women from time to time is regarded as objectionable by Western standards which could sometimes considered as a type of rebellion in opposition to colonial oppression. Postcolonial feminists, they really work so hard in order to fight femininity oppression in their individual cultural models of the social order relatively than from those of the Western. The fundamental theoretical principle of postcolonial feminism is that the concept of freedom, equality as well as rights stems right from the enlightenment together with privilege European and Western norms, instead of representing a universal ethical system (Boniface, 14). Postcolonial feminist writing tends to overlap a great deal with transnational feminism together with the third world feminism. Postcolonial feminism is somehow connected with post colonialism. However, there is an essential alliance among black feminists plus the postcolonial feminists because both of them have really struggled for identification by the Western feminists as well as men in their own individual ethnicity. As a result, feminist discourse actually shares a lot of similarities with post colonial theory and consequently both fields have always been thinking of being associative. They are both predominantly political and they are concerned with the struggle against injustice and oppression. However, both of them tend to refuse the established patriarchal, hierarchical system which is actually conquered by the hegemonic white men as well as passionately denying the hypothetical supremacy of mannish power together with the authority. The demoralized women are in this sense of the same kind with the colonized subject matter. Basically, exponents of post colonialism are very much reacting in opposition to colonialism in both the political and economical sense. The feminist theorists on the other hand are refusing colonialism of a sexual environment. In one way or the other, colonialism is the biggest iniquity for the reason that it mechanically entails the danger of misogynistic. Colonial oppression do affect the lives of women both socially and economically whereby it has forced postcolonial critics to take on a keener awareness of gender roles during the time when they are discussing imperialist exploits. In the same way, feminism has become very much aware of the post colonial counterparts in the latest period of time. The failure to acknowledge the historical specificity is actually damaging like any other assumptions which are based in chauvinism as well as ignorance. Feminists also tried to apply the intolerance of blanket terms towards post colonialism and they as well have subsequently been so much critical of post colonialists’ tendencies to construct one category of the colonized, hence ignoring the essential issues of gender differences (Reina, 29). There are quite a number of significant literary texts which are written both from post-colonial and feminist stand point. The texts usually share views about individuality and disparity of the subject and agreements on shared strategies of resistance against the external forces that are doctorial. Bill Ashcroft in his book, â€Å"Key Concepts in Post Colonial Studies† compares â€Å"writing place† in post-colonial theory to â€Å"writing the body† in feminism. This clearly indicates that colonized space in the discourse of feminist is the highly vulnerable body of the female. This therefore reflects the fertile and productive nature of the place and body that has got the power to yield crop and also to destroy it. They are both capable of ruthlessness when forced to it. Caryl Churchill’s controversial play â€Å"Cloud Nine† written in 1979 deals in a broader length with ‘double colonization’ towards women by their male counterparts and the colonial powers. Consequently, there is a critic of gender of familial and sexual duties in the ‘Victorian colonial society’. The play utilizes both cross-dressing and role-doubling in a comical way to fully explore the association between colonial and sexual oppression throughout history. The first act takes place in a British colony within Africa whereby Clive, one of the racist and sexist colonial administrator brings forth his stringent ideals both to his family and the natives of Africa. Being the superior white male, he identifies the roles that women and the natives must play. His doting and self effacing female counterpart is Betty. She says she is a man’s creation and what men want is what she wants to be. The boundaries of gender are fully closed as Betty is played by a man. This foregrounds her gender as a fiction that is constructed by a â€Å"male gaze†. The patriarchal society of Clive can not be able to envision the identity of women. Betty therefore, must just be played by a male actor and through Betty’s character; Churchill satirizes the traditional role of women who are subordinate in history. This forces us to recognize that the female identity is both a historical and a cultural construction. There are also some constructions of the pre-colonial that are strongly influenced by phallocentrice prejudice which defines a native woman as passive and subsidiary inferior. There are also more representations of female native figures in Western Art and Literature which perpetuate the myth of the female that is charged erotically. For instance, the primitive exotism danger of Ayesha in H. Rider Haggards novel â€Å"She† which is full of prejudice. And truly much of the 19th century, the black skin depicted sexual promiscuity and bad behavior It has been made clear that during the time the artists were attempting to make an ultimate change and the oppressive power connections encoded in the sense of nation, race and empire, together with those of class, gender and sexuality in tracing a path of feminist postcolonial concerns. The present feminist postcolonial theory goes on exerts a pressure on mainstream postcolonial theory on its constant iteration of the necessity to consider gender issues. Some time ago, feminist postcolonial theorists tent to criticize male theorists because of assuming the behavior of British men might take a stand for the behavior of imperial subjects in general or to symbolize the empire as a whole. The feminist postcolonial theories always engage the two fold project, to racialise mainstream feminist theory as well as to insert feminist concerns into conceptualizations of colonialism and post colonialism. Feminist postcolonial theory is concerned, among other things, to analyze the relationship among the western women and that is indigenous women (Tiffin, 9). Feminist is at present abandoned in a good number of feminist theories. The acknowledgment of subjectivity which tends to ground the feminist practice apparently doesn’t ground it for others. People don’t think the same way. However, ant-liberal feminist theory as well demonstrated and enacted its own failure to resolve the conflicts it debates so energetically. The conflicts are not going to be resolved by the theory. They cannot be resolved for the reason that women are human beings in spite of everything. Finally, that unbearable reality makes feminist theory important.

Tupperware launch cosmetics product

Tupperware launch cosmetics product Tupperware launch cosmetics product ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of this study. Iam really grateful to our COD Mr.Devdhar shetty for providing us with an opportunity to undertake this project in this university and providing us with all the facilities. Iam also highly thankful to Mr. Manish Rajput for her active support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, Iam thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for me during the project, without their help, it would have been extremely difficult for me to prepare the project in a time bound framework. EXECUTIVE SUMMARY The main objective of this report is that tupperware has to launch a comsmetic product which is Redwood nail enamel, to understand consumer loyalty and what is happening in the market to maintain their position in the market. In this report we will find consumer preference, for the company of our team choice is Redwood nail enamel product from Tupperware. We will do the situation analysis which includes industry analysis, company analysis and competitor analysis. In industry analysis our team came to know that cosmetic market is growing at 13% per annum. This segment have share of 25.4% . Major players in this sector are Modi Revlon, LOreal and Maybelline. Revlon is in second position. Then we will do SWOT analysis. After SWOT analysis we proceed to segmentation and positioning of the product, company targeted younger age people to sell their products. After segmentation and positioning climate conditions for the product Redwood nail enamel and how it affects sales of the product. Further we will do market mix for the Redwood nail enamel, market mix analysis will help to know the market penetration of the product. After doing all this analysis we will create marketing plan for net one year for Redwood nail enamel. COMPANY ANALYSIS Tupperwareis the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products by its parent company.Tupper Brand Corporationand it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.Tupperware is a wholly ownedsubsidiaryof Tupperware Brands Corporation. In todays common parlance, the brand name Tupperware has become aimportant trademarkfor any plastic storage container for the kitchen, not only Tupperware branded products. Similar usages are Kleenex and Band-aid in the United States and Australia, or Hoover and Biro in the UK Tupperware was developed in 1946 byEarl Silas Tupper(1907-1983) in theUSA. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented burping seal is a famous aspect of Tupperware, which distinguished it from competitors. Tupperware pioneered thedirect marketingstrategy made famous by theTupperware party.Brownie Wise(1913-1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperwares sales and popularity exploded, thanks in large part to Wises influence among women who sold Tupperware, and some of the famous jubilees celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known-at a time when women came back from working duringWorld War IIonly to be told to go back to the kitchen as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperwares Jubilee style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party inWeybridge,England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue, and relaunched after a restructuring in 2005.Rexallbought Tupperware in 1958. Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged withKraftcoto form Dart Kraft. The company demerged, with the former Dart assets named Premark International.Tupperware Brandswas spun off from Premark in 1996; Premark was acquired byIllinois Tool Worksthree years later. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.The top eleven consumers of Tupperware are: Germany USA France Mexico Russia Australia/New Zealand Italy Austria South Africa Japan India Tupperware parties Tupperware is still sold mostly through aparty plan, with rewards for hosts. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into their home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups. In most countries, Tupperwares sales force is organized in a tiered structure with consultants at the bottom, managers and star managers over them, and next various levels of directors, Legacy Executive Directors at the top level. In recent years, Tupperware has done away with distributorships in the U.S. This has allowed Tupperware more flexibility, and more generous commission and rewards for their consultants. In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included such strategies as selling throughTargetstores in the US, and Superstores in Canada, with disappointing results. Tupperware states this hurt direct sales.In countries with a strong focus on marketing through parties (such asGermanyandAustralia/New Zealand), Tupperwares market share and profitability continue to grow. In many countries, Tupperware products come with a lifetime guarantee. In India, there are some restrictions on the lifetime guarantee clause. In the UK/Ireland the guarantee is 10 years.[8]The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chefs knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market. In some countries including Belgium, Australia and the US, Tupperware market their parties and career opportunities through mall kiosks from time to time. In China, Tupperware products are sold through franchised entrepreneurial shopfronts, of which there were 1900 in 2005, due to laws enacted in 1998 aimed at pyramid selling.The Chinese characters () are used as the brand name, and translate as hundred benefit. Product lines Tupperwares product ranges are often marketed under different names in different markets, and the product ranges and colors themselves differ between markets. Some of Tupperwares most popular lines include: Modular Mates(US, AU),Space Savers(UK, now discontinued),Kompakt-System(DE): These are oval and rectangular shaped containers that stack in a modular fashion to save pantry space and preserve food. Modular Mates have air-tight seals intended to keep food at optimum freshness for long periods of time. Vent N Serve(US),Rock N Serve(AU),CrystalPlus(UK): These are containers for re-heating food in microwaves, and are advertised as freezer safe, stackable and dishwasher safe. FridgeSmart(US, UK, AU),PrimaKlima(DE): With air control vents, FridgeSmart containers are modular containers intended for refrigerated fruits and vegetables. FridgeSmarts which have air control vents intended to allow different levels of airflow around different types of fruits and vegetables, as well as a corrugated bottom to allow them to store securely on a refrigerator shelf. UltraPro(AU),UltraPlus(DE): plastic casseroles advertised as being safe when used in a microwave or a conventional oven, with heat resistant properties. Eleganzia(UK, DE),Illusions(AU): A glasslike range of serving dishes FlatOut!(US),MiniMax(UK, DE),Go Flex!(AU): Bowls that flatten for storage, and can be expanded when needed Stuffables(US),Bungee(DE): refrigerator storage with flexible lids for overfilling COMPETITOR ANALYSIS Competitors of Redwood nail enamel like lakhme, Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. Ranging of competitors from many multinational companies such as Revlon Modi slugging out to chamber, Maybelline Avon with the foremost part of the international brand sector as well as LOreal. Revlon holds the 80% of market share in the Premium range. Estimated color cosmetics at Rs.340 crores currently. Lakme leads with sales of Rs 100 crores in market and Revlon sales of Rs 60 Crores of that. At first Companies like Revlon, Maybelline, Yardley, Garnier and LOreal entered in the Market and they have cashed on their international brand. Lakme and LOreal India companies are losing their position on the Rs 300 crores urban Indian color cosmetics market (lipsticks and nail enamel) to the market leader Modi Revlon. According to survey data for urban markets, LOreal company value market share in the Rs 200 crores market segment has declined gradually to 5.9% in April 05 from 13% in April 03. LOreal markets its color cosmetics under Maybelline and LOreal brands in India. Modi Revlon is the only company which recorded a gradual increase in market share from 28% to 35.15% between the period April 03 and April 05. The share of smaller local brands such as Blue Heavens, Lissome, and others were till a year ago eating into the market share of well known brands by their low costing has shrunk by 9.4%. The categorys total share has decreased to 30% in April 05 from 43% in April 03.The most affected company in the market is LOreal whose market share as fallen to 0.17% in April 05 from 1.4% in April 2003. ,05) STRENGTHS OF COMPETITORS Revlon have connected with glamour, style and elegance. Revlon have the wonderful models like Cindy Crawford and Claudia Schiffer. Revlon in India has successfully influence its international equity in promoting the brand. Revlon have 15000 counters across India. WEAKNESS Position of Revlon in India is in dissimilarity to the more mass market available point, because their products are available only at top distribution point and not available at every kirana and general merchandise store. SITUATION ANALYSIS INDUSTRY ANALYSIS Our country India, with a people of more than billion, is a country of dissimilarity. Our countrys urban or metropolitan populace is the major source for demand of several beauty products. The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. Despite market crash, India remains one of the rapidly developing cosmetic markets around the world, growing rate at 13% per year and worth at $6.3 billion. As the middle-class customer base, the market is touching closely four times sooner than the $52 billion worth of established cosmetic markets and two times as fast as the $270 billion worldwide market, according to new report by marketing research organization Kline Co. Presently, the market is bringing in cosmetics in addition to toiletries and transitional raw resources value of $120 million. The beautification market currently having $60 million of the total market, at the same time as skin care market having around $180 million.. The Indian beautification sector has witnessed fast development in the recent two years, increasing at a Compound Annual Growth Rate(CAGR) of about 7.5% between 2006 to 2008,with recovering buying ability and growing fashion realization, the market is expected to continue the growth drive (with addition of subsidiary slowdown due to financial slowdown) during our prediction era (2009-2012). It is planned to develop at a CAGR of about 7% during the estimated era, says Indian Cosmetic Sector Analysis (2009-2012), a new research details by RNCOS, In future Indian cosmetic market segments are expected to record CAGR of just about 13% and 20% correspondingly till 2012. INDIA COSMETIC SECTOR ANALYSIS According to growth rate, the market provides wide opportunities to local and global players. Even with two times growth rate, the market penetration of beautification products and toiletries products in our country is low. This low market penetration for beautification and personal care commodities in India gives an opportunity for additional important growth down the road in India of 1.2 billion populations. REDWOOD NAIL ENAMEL A TUPPERWARE PRODUCT SWOT ANALYSIS STRENGTHS Good brand portfolio Tupperware has leading sharing position, which is strong and well differentiated brand. The portfolio includes both global and local specific relevance, well designed according to the needs of different environment. Good base of the enterprise As we know that Redwood nail enamel is a brand of Tupperware and it has good financial position. High innovation style Redwood nail enamel has new innovation style in its product. Distribution channel Tupperware have integrated supply chain and manufacturing units are well spread out. They have wide reached high quality and ability to influence scale for their distribution structure. Specifically in Indian market their brand image got build because the products are for everybody and reachable to everybody. Good promotional activities Tupperware conducting fashion events and their advertisement strategy is good, so it will bring awareness. Good quality of product Tupperware Redwood nail enamel known as international brand and company offers good quality to their customers. Delightful packaging Consumer enjoys the mini bottle nail enamel as they can use frequently and consumed through few usage, so they will buy the product very often which leads to choose from vast color range. According to quality and quantity it is value for money product WEAKNESS Targeted only middle class and low class people Company targeted only middle class and lower class people to sell their products and segmented only in metro politic cities and towns. OPPORTUNITIES Modern trade More upscale beauty care products are emerging in modern trade effectively, consumer want quality, performance and new level of innovation. Increasing number of working women Now a day there is gradual increase in working women so there is a big opportunity to increase their sales and women plays vital role in society. THREATS Local competitors selling products at cheaper rate In the market local players are giving cheaper products to the consumers, so consumer will prefer to cheaper products. Because of globalization increasing number of competitor Due to globalization competitors are entering to our cosmetic market so definitely it will be the major threat. Modi Revlon launches street wear product to target to compete with Tupperware Redwood . SEGMENTATION FOR REDWOOD NAIL ENAMEL Beautification needs are not only women in their adult age but teenagers girl too have it. The brand as known who will take care of you and your beauty needs, which can be evident from its catch phrases on top of the world and another is source of radiant beauty POSITIONING STATEMENT Tupperware approached with Redwood nail enamel in 2009. It promoted as Young girl who breaks the rules and loves to have fun. This positioning statement demonstrated young girls who anticipated the image of trying to be unusual and cool. SEGMENTATION Geographic Area: Metropolitan cities and town Company has targeted metropolitan cities and town because of population, consumer knowledge about the product is considerable and towns are upcoming business places. Behavioral Occasions: Going out regularly (schools, college and parties) User status: Regular usage Attitude towards the product: necessary part of everyday accessories. Benefits: develops beauty, exceptional colors, good quality ingredients, atmosphere friendly packaging. Demographics Age: 15 to 24 They targeted age 15 to 24 and product launched to cover teenagers. Education: Students or graduates. Students and graduates have more knowledge about the product. Sex: female. Product was launched only for female. Occupation: students and working women Company has targeted students and working women, because basically Redwood was to cover students and working women. Life cycle: young, single and married. When it comes to Life Cycle Stage Company targeted to young, single and married, because they have more influence to buy the products. Social class: Middle and lower class people People have enough money to afford the product. PEST ANALYSIS P for political factors E for economic factors S for socioculture factors T for Technological factors Pest analysis is to summaries the legal and external environment for the business. It should be done in consideration of influence and responses to the business. These are the pest analysis of Redwood nail enamel. POLITICAL FACTORS Indian cosmetic industries is least affected when compare to other developed economy and Indian cosmetic industry developed by 7.5%, which attributed to our policy frame work with respect to capital and liquidity. Redwood have built strong links with trade based on mutuality in support of Indian government. ECONOMICAL Indian economy registered a growth of more than 9 % for last three years and it maintained robust growth rate as compare to other countries which are developed and developing, so Indian cosmetic industry is directly related growth of economy, which is highly support cosmetic industry. SOCIAL Tupperware have loyalty factor as compared to counter part in other countries. They are strong in organizing social and promotion events and other fashion events, which build huge reputation among the people. TECHNOLOGY Technology advancement changes the face of traditional Indian cosmetic market. It is giving faster and secured service, strong consumer understanding and technology of company has been delivered world class product. Company also introducing new innovating technology due to advancement in technology, Hence technologies continue to evolve and it will meet consumer expectations and habitats. MARKET MIX PRODUCT PRODUCT CATEGORY Core benefit: Core benefit of Tupperware Redwood nail enamel is easy to apply on nail, to look good and it should be highly shined. Basic product: Easy to remove from nails and it should give good look to nails. Expected product: Nail enamel should dry within particular time of period. Augmented product: By introducing some kind of fragrance in nail enamel and making nail enamel very quickly dry, when compared with competitors product, definitely it will exceed customer expectations. Potential product: Introducing something in Redwood nail enamel like, which changing color according to environment changes and to protect nails and high shine finish at all time. PRODUCT CLASSIFICATIONS According to durability and tangibility products, Redwood nail enamel can be classify into nondurable goods, because women will purchase nail enamel frequently and consumed through few uses. When we classify according to consumer good classification, Redwood nail enamel comes under convenience goods, because people buy nail enamel with minimum effort. And we can say Redwood nail enamel is staple goods, because consumer buys nail enamel in regular basis. PRODUCT DIFFERENTIATIONS OF REDWOOD NAIL ENAMEL Form: by offering the Redwood nail enamel in various size and shape to attract customers and giving more choices for customer. Give products in more color and various shining. Features: we can differentiate the product through features of the product by giving more features to customers like fragrance, rapid drying and shining at all time. Performance and quality: by lasts up to two to three weeks and enamel bonds with nails naturally. PRODUCT -LINE LENGTH Upper market stretch: Redwood targeted middle class and lower class consumers to sell the products. Company can come up with some others nail enamel products to cover upper class of market. SETTING THE PRICE Selecting the price: Companys pricing strategy is to survive in the market; company includes fixed costs and variable costs while setting the price. Promotional pricing: Redwood nail Enamel Company can give price at special event pricing, because Redwood nail enamel targeted students to sell their products, so they can give at discounted price during the month June to August. Responding to competitors pricing: Redwood nail enamels major competitor is Revlon, if the competitor (Revlon) changes the price means, company have to analyze the market situation and why competitor changed the price and then change the price according to competitors price to sell the products. Differentiated price: Redwood nail Enamel Company can offer time pricing and image pricing. They can set the price according to quality and quantity of the product. PROMOTION ADVERTISING AND SALES PROMOTION Advertising Tupperware uses various medium to sell the products.. Mediums are television, magazines, events and internet. Tupperware organizes fashion event in that event, company advertise their products. In television media, Tupperware advertise as commercial for Tupperware in that, company advertises their products. Tupperware also releases magazines there also they are promoting their products. Tupperware organizes an event fashion week in those event film stars and models are participating, from that company is easily advertise their products. Internet as medium Company has its own website to advertise their products. Website: www. my2tupperware.com Sales promotion Tupperware Redwood offers sales promotion to increase the sales for particular time of period. Company offers rebates and discounts on specific products which products are in low sales. Brand ambassadors Tupperware have bollywood Actress as a brand ambassadors like Katrina Kaif and Raima Sen.(Brand ambassador, 2009)(Brand ambassadors) PLACE There is a significant change in market distributional channel of cosmetic products. Distribution places are Hyper markets Super markets Departmental stores These stores are opening their shops in smaller towns and cities and these shops offering extensive range of products and frequent promotional offers. Other distribution places are Drug stores Food stores Cosmetic discounters Ware house clubs. Beauty salons Tupperware distribution merged with HUL. HUL having 3000 distributors around the country and Tupper have 1000 distributors. This is the strongest distribution channel among all Indian cosmetic companies. Distributional channel MARKETING PLAN FOR NEXT ONE YEAR Since, industry grows at 13% per annum, and there is considerable income growth of middle class people is an opportunity to develop the business. Hence beautification is fast growing segment in the market, more number of women becoming awake of looking better through the use of beautification products. This low market penetration for beautification and personal care commodities in India offers a chance for more considerable increase, in this country of 1.2 billion people. Company targeted only younger age people to sell their products, and targeted only middle class and lower class people. Tupperware can introduce new products to cover upper end of the market. Company already built a brand image among middle class. So it will help them to capture the upper class market very soon. Since the customers are able to pay for better products which makes them happy and looks better. So Redwood can concentrate to initiate product lines on premium range. Tupperware competitor Revlon launched street wear to compete with Redwood, so company can consider to more depth in product range and to influence new innovation technology. Now company targeting only 15 to 24 age people and they can spread their segmentation level from age 10 to 24. They can advertise to cover school students. Company should be very sensitivity about price of the product; they should not increase the price of the product because low price is the major strength for Redwood nail enamel. Redwood have good distribution channel in metro politic cities and towns, beautification products has less penetration in rural area so Tupperware can improve their distribution channel in rural market. Company can offer combo set of products to the consumers and if they give nail enamel remover along with the product it will help them to increase the sales. Company has to advertise to create more awareness about the product. CONCLUSION Redwood the product of Tupperware is cosmetic range in the Indian market designed to enhance the beauty of the young and teenage consumers. As such it is created clear position in the market, this shows that Redwood clearly understand its consumer and has delivered differentiated product range to meet consumer needs and wants. To introduce the new range to market, the Redwood business put well plan marketing mix, with scope of changing according to consumer behavior and market scenario. The marketing mix is the balanced combination 4 Ps. Redwood has lot scope to change and transform their product to better result, to face the challenge and reverse this trend, which they have substantially their brand, volume growth by being the known and reliable brand among the consumer. Redwood is the young product to the right people in the right way. As a team we created marketing plan for next one year, these are the possible way to grow the business in Indian market and to build brand name amon g the consumer. REFERENCES India knowledge. (n.d.). Retrieved 05 10, 2009, from labnol: http://www.labnol.org/india/knowledge/hll-is-now-hindustan-unilever-ltd/645/ Mediacentre. (08, 06). Retrieved 05 10, 2009, from hul: http://www.hul.co.in/mediacentre/Hul_Connect_June08.pdf Stories. (2002, 7 7). Retrieved 05 31, 2009, from thehindubusinessonline: http://www.thehindubusinessline.com/iw/2002/07/07/stories/2002070700481300.htm Stories. (2006, 09 27). Retrieved 5 31, 09, from thehindubusinessonline: http://www.thehindubusinessline.com/2006/09/27/stories/2006092703490500.htm About unilever. (n.d.). Retrieved 05 23, 09, from Hul: http://www.hul.coulditbeu.in/U_pages/About_Unilever.aspx Stories. (2009, 04 23). Retrieved 05 22, 2009, from thehindubusinessline: http://www.thehindubusinessline.com/catalyst/2009/04/23/stories/2009042350020100.htm Cosmetics and toiletries. (2008, 06). Retrieved 06 12, 09, from euromonitor: http://www.euromonitor.com/Cosmetics_and_Toiletries_in_India Krishnamurthy, A. G. (08, 4 25). storypage. Retrieved 6 12, 09, from business-standard: http://www.business-standard.com/india/storypage.php?autono=321069 News. (2002, 18 12). Retrieved 06 10, 09, from financialexpress: http://www.financialexpress.com/news/modi-revlon-to-take-on-elle-18-with-new-brand-streetwear/68912/0 Bhattacharya, P. (2009, 2 2). marketstrend. Retrieved 06 09, 05, from gcimagazine: http://www.gcimagazine.com/marketstrends/regions/bric/38826982.html Cain, A. (n.d.). Cosmetics. Retrieved 06 10, 2009, from ideamarketers: http://www.ideamarketers.com/?Cosmeticsarticleid=567150 Fashion. (2003, 06 26). Retrieved 06 08, 2009, from chennaionline: http://archives.chennaionline.com/style/fashion/icel18.asp Indian cosmetic sector analysis. (n.d.). Retrieved 06 06, 2009, from rncos: http://www.rncos.com/Report/IM192.htm Marketing review. (2006, 09 28). Retrieved 06 10, 09, from domain-b: http://www.domain-b.com/marketing/general/2006/20060928_marketing_review.html Strategic. (04, 9). Retrieved 06 06, 2009, from etstrategicmarketing: http://www.etstrategicmarketing.com/SmSept-Oct04/Strategic-Article11.htms Kotler, P Keller, K. L. (2006). Marketing management. (13th ed.). New Delhi: Prentice hall India.

Exploring Different Methods of Horse Training :: Exploratory Essays Research Papers

Exploring Different Methods of Horse Training The cowboy climbed aboard and gave a wild yell. The men holding the head of the horse let go and jumped back. Almost immediately the horse began bucking. The cowboy stayed with him though. The horse bucked around the pen slamming into the fence and off the post that was set in the middle of the pen. Finally the horse began to slow down and the cowboy got him under control. It would take another week of this before the horse would allow himself to be handled without blowing up.(Rashid 102) This is the way horses used to be broken to ride, but is that the best method to use? This is the oldest method used for breaking horses, but it is also the roughest. The first method researched is the old ranch method used. This method was used mostly on the big ranches in the west. The main reason this method was used was because they had to be able to use the horses immediately. The horses on these big ranches were usually started at four to five years of age. They were started at this age because that is when a horse is usually physically mature enough to handle the rough work on a ranch.(Campbell 55) To start a horse in this method, a cowboy would bring a horse into a pen. The horse would then be roped and snubbed up to a large post that was set in the middle of the pen. Two other men would hold the horse down while the cowboy threw his saddle on the horses back and cinched it down. The horse was then fitted with a rope Bosal. The cowboy climbed aboard and the horse was turned lose. The cowboy was then supposed to stay with the horse until he quit bucking. It was a rare thing for a horse not to buck when started this way. (Miller 25) Times have changed though people no longer have to have their horses trained in such a hurry. Very few horses are used very hard today. Not all horses were started in such a rough manner then either. The Spanish vaqueros of the 1800's used the bosal to start their horses, and they took their time in doing so. The Bosal The California Bosal or Hackamore is an oval nose band made of rawhide. The top piece of the bosal is called the nose button. Exploring Different Methods of Horse Training :: Exploratory Essays Research Papers Exploring Different Methods of Horse Training The cowboy climbed aboard and gave a wild yell. The men holding the head of the horse let go and jumped back. Almost immediately the horse began bucking. The cowboy stayed with him though. The horse bucked around the pen slamming into the fence and off the post that was set in the middle of the pen. Finally the horse began to slow down and the cowboy got him under control. It would take another week of this before the horse would allow himself to be handled without blowing up.(Rashid 102) This is the way horses used to be broken to ride, but is that the best method to use? This is the oldest method used for breaking horses, but it is also the roughest. The first method researched is the old ranch method used. This method was used mostly on the big ranches in the west. The main reason this method was used was because they had to be able to use the horses immediately. The horses on these big ranches were usually started at four to five years of age. They were started at this age because that is when a horse is usually physically mature enough to handle the rough work on a ranch.(Campbell 55) To start a horse in this method, a cowboy would bring a horse into a pen. The horse would then be roped and snubbed up to a large post that was set in the middle of the pen. Two other men would hold the horse down while the cowboy threw his saddle on the horses back and cinched it down. The horse was then fitted with a rope Bosal. The cowboy climbed aboard and the horse was turned lose. The cowboy was then supposed to stay with the horse until he quit bucking. It was a rare thing for a horse not to buck when started this way. (Miller 25) Times have changed though people no longer have to have their horses trained in such a hurry. Very few horses are used very hard today. Not all horses were started in such a rough manner then either. The Spanish vaqueros of the 1800's used the bosal to start their horses, and they took their time in doing so. The Bosal The California Bosal or Hackamore is an oval nose band made of rawhide. The top piece of the bosal is called the nose button.

Self-Determination: Right or Privilege? :: essays research papers

In 1968, the Soviet Union along with several Warsaw Pact allies invaded Czechoslovakia with the intention of re-establishing a full communist government. The reason for the invasion was mainly due to â€Å"Prague Spring† – the period of great hope for the Czech people led by the reform movement against the hard-line policies of the Czech and Soviet governments. The main justification given by Soviet Premier Brezhnev regarding the attack was that the USSR, a communist nation itself, had an obligation to stop anything that poses a threat to established communism in any country. This came to be known as the â€Å"Brezhnev Doctrine†, and was seen as a clear warning to other eastern European countries. This example is one of many in history that has raised the issue of whether or not great nations are justified in exerting influence over the affairs of lesser states. The issue of whether or not great nations are justified in exerting influence over the affairs of lesser states is extremely complex. Some people believe that powerful nations are not only justified but obligated to play an important role in the affairs of states that do not measure up in status or power. The main reason being that these states do not have the capabilities to handle their domestic and foreign policies without external influence of some kind. Others believe that every nation has the sovereign right to formulate domestic and foreign policies without external influence. Both groups of people are right to an extent. I do not think that the power of a nation justifies their interference in the affairs of other countries unless they influence the country for the better. Basically, great nations should never attempt to influence the affairs of lesser states if they are only looking out for their own self-interests. In the 1968 invasion of Czechoslovakia, the Soviet Union was not truly threatened by the reform movement. The USSR was just not prepared to take risks with a country bordering on the West. Their main concerns were their sphere of influence as well as Czechoslovakia being one of their satellite states that provided them with a buffer zone against an attack from NATO. Therefore, Czechoslovakia played an important role for political, economic, and strategic military reasons. It was imperative that it remained under Soviet influence because if not, the balance of power would be in favour of the U.S.

The Possibility of Justice for All Essay -- Justice Fair Society Essay

The Possibility of Justice for All Works Cited Not Included Can there be justice for all? To answer this question I must first define what justice is. Justice is ?the quality of being just, impartial or fair? in your dealings with others according to Merriam Webster?s Collegiate Dictionary. Keeping that definition in mind, I now must turn to the Voices of Wisdom in order to find an example of a situation in which all parties feel that they are being treated justly. After examining examples such as: Euthanasia, discrimination based on sexual orientation, and equal opportunity offered within the book, it becomes clear to me that there is in fact no possible way for there to be justice for all because everyone?s judgement is in some way or another clouded by their own self interests. Euthanasia, people can decide exactly how they want to live but should we as a society allow them the right to decide exactly how they want to die? On the one hand you have the question ?is it just to kill someone or allow them to die when help is available The obvious answer is no of course not. This is a prime example of why there can be no justice for all, because on the other hand you have the question ?is it fair to force someone to live through unbearable pain in anticipation of an agonizing death The obvious answer to that question is also no. This is where our self-interests come into play. It is in the patient?s own self interests to die because it will ease her pain, but is not in mine to alleviate her of her life ?because death is final and irreversible?, and because ?euthanasia contains within it the possibility that [I] will work against [my] own interest if [I] practice it or allow it to be practiced on [others].? (J. G... ...o that principle affirmative action should be considered just in relationship to minorities. As a result, because equal opportunity legislation is not in accordance with the best self-interests of most white males but it is in accordance with those of most minorities, this is another example of a situation in which injustice is inevitable. After closely examining these three specific situations in which injustice?because of our natural tendency to look after our own best self-interests?is certain, it can be concluded that it is hopeless to try to attain such an idea as a society that is just for all. Because these perpetually unjust situations such as euthanasia, discrimination based on sexual preference, ideas like affirmative action or situations similar to these will most likely permanently exist, a society in which there is justice for all is unreachable.

Advantages and Disadvantages of Prison Privatization Essay

The need for a well-built, reliable incarceration service and program is truly of great social, state, federal, and national concern. As the sense of maintaining justice, peace, and order amongst the communities and state-areas is of a national issue, it is only natural that the government and other public officiating bodies are tackling such social matters. However, at the event of prison privatization, many discussions have spurred it as a sound and trusty alternative for various difficulties that public incarceration systems have been facing. As any arguable issue is compromised, advantages and disadvantages present themselves. Economic and Monetary Advantage—Real and Perceived There are on-going arguments which discuss the true fiscal advantage of having a privatized prison system, specifically in terms of whether its contribution is significant or not. Those who support the push of such a privatized system argue that a noteworthy percentage of costs can be saved. In fact, â€Å"advocate for privatization maintain that the private sector management and operation of prison can cut costs by as much as 20%† (Carey, 1997 cited in Cheung, 2004, p. 1). Other studies and research have been done to better prove the cost efficiency of such a system. Organization have made efforts to support this particular privatized advantage, finding a direct relation between sending and keeping inmates in a prison system run by the private sector. Michael Hallett and Amy Hanauer (2001, p. ) writes: A 2001 report from Policy Matter Ohio documented a long-standing practice by Ohio prison administrators who manage contracts with private facilities. The practice is known as â€Å"cherry picking† and involves â€Å"sending less expensive inmates to private facilities, artificially inflating reported cost savings† (cited in Raher, 2002, p. 4). Moreover, the use of a labor base belonging to private sector presents cost-saving advantages as it maintains a sense of control over employee compensation and benefits. Though figures have been given, those who oppose such privatization rebut with delivering disputes that this is more of a misleading notion than fact. Greg Jaffe and Rick Brooks (1998) explain: In a 1996 General Accounting Office (GAO) review of several comparative studies on private versus public prison, researchers acknowledged, â€Å"because the studies reported little difference and/or mixed results in comparing private and public facilities, we could not conclude whether privatization saved money† (cited in Cheung, 2004, p. ). As this is a debatable issue, there are ever combating findings and views upon this matter. It is best to reconsider whether or not there is any actual and beneficial fiscal impact of privatized prisons. Nevertheless, James Austin and Garry Coventry research and examine in terms of future trends that â€Å"a number of companies operating privatized prisons is likely to decrease as competition and costs of doing business increase, thus forcing a con solidation of firms within the industry† (Austin & Coventry, 2001, p. xi ). Hence, the logic of presenting a privatized prison system, a seemingly cost-effective option, still holds problem. Thus, this does not really address solutions to replace fully the traditional, non-privatized, prison system. Quality Process of a Privatized Operation—Safety and Reliability The discussion of quality and reliability of a privatized prison system service and its standing to survive pressing conditions of what prison and its inmates demand is of valuable concern more than anything else. Seemingly, however, prison in a privatized sector is not an ideal fit. There are issues of safety, for the inmates, guards and public, that questions these. Again, James Austin, and Garry Coventry also examines that physical assaults on guards and staff by inmates were almost more significantly recurrent in private prisons than in government-run prisons and physical assaults on fellow inmates were more significantly recurrent in private prisons (Austin & Coventry, 2001). Hence, with the assorted dangers of a privatized system, it then places its integrity on shaky ground. Sentencing Policy and Profit Motive It seems that the correlation of the sentencing policy and profit motive is in line with each other at a prison belonging to the private sector. Since profit maximization is the main objective of a private-based organization, it would seem logical to tip the scales of sentencing towards the private prison’s benefit, presenting the possible use of profitable injustice with conditions that may violate particular prison laws and prisoner rights. This presents a disadvantage more over the conscious effort to exercise the true essence of human justice. Putting the promise of profit ahead of justice is a form of corruption that disrupts the natural hand of the supposed trustworthiness of a true and unbiased justice system. Furthermore, Amy Cheung (2004) adds: â€Å"And because most private prisons operate on a per diem rate for each bed filled, there is a financial incentive not only to detain more inmates more inmates but also to detain them for a longer period of time† (p. 4). Lack of Public Oversight With the privatized prison system, the public is freed from paying taxes that are allocated to maintain and ensure a reliable prison system. However, as tax exemptions are placed, the public ability of oversight in terms of approving and disapproving upon issues of new prison facilities amongst communities, etc, is sacrificed. Conclusion Prison privatization has both advantages and disadvantages that hold key elements for debate. Nonetheless, what must be prioritized is the valuable role of the justice system and the ability of a dependable prison system, whether private, public, or mixed, to render the hand of truthful justice.

Ethical Scrapbook Essay

The ethical scrapbook part two coincides with further evaluations in regard to 12 contemporary examples of different situations, and circumstances. With these 12 contemporary examples, in which further discusses each team member’s evaluation, and opinions of each example. These examples include: Police Acts of Kindness, People reaching out after hurricane Sandy, Daughter display of Kindness, Acts of Vigilantism, Community Revenge, Diana, the Hunter of Bus Drivers, Women Demand Respect, Salt March, Flying Pickets, and Sit-ins. In addition, these examples also include Poll tax Non-Payment, Professionals committing crimes, in which Kenneth Lay, along with Stuart Greenberg, and James Traficant who represents individuals who has the role of professionals committing such crimes. With these 12 contemporary examples, each team member’s goal is to decide if the particular individual makes the best decision given the circumstances and can one see himself or herself acting similar ly in theses similar circumstances. With comparing one’s individual response as a team, these responses will permit answers pertaining to examples that generate an agreement between each team member. These examples will generate disagreement, along with the reflection of each disagreement in terms of an individual’s personal values. With further detail, one will also answer the following: laws for acting as a Good Samaritan. In addition, Vigilantism becoming a part of the criminal justice system when it fails, along with the circumstances of which one may violate the law in regard to enforcing the law. One’s opinion on civil disobedience becoming effective with changes to the law, along with certain laws to become in agreement when considering violating to change, and determining conditions that exist within a profession, excluding that of criminal justice professions, in which contributes to unethical behaviors. In  addition, deciding if the American society has become predisposed to ethical or unethical behaviors. Finalizing the summary is to identify the ethical considerations for both the future of the criminal justice system, and reducing ethical violations. With the 12 contemporary examples for each solution, team members will provide the best resolution of one’s opinion for every scenario. Police Acts of Kindness Review  The best decision of an individual in regard to Police Acts of Kindness, one answers that the police officers went out of his or her jurisdiction to assist children who are at a high-risk of involving themselves among other youth of troubling paths. These officers also assist with providing positive outcomes for the youth, instead of involvement in gang activity, and drug involvement. With this particular example, one may find themselves acting in the similar circumstances of the police officers. These circumstances involve the opportunity to help individuals, and believe one is making a difference in another person’s life. As a result, the experience becomes rewarding, and to have the personal knowledge that another individual’s goals have become meant. Hurricane Sandy Review The best decision of an individual in regard to hurricane Sandy, one may answer the outcome in giving freely. These acts of kindness and giving freely include free medical care to those who cannot afford medicine. In addition, an individual provides home electricity to charge cellphones of individuals to reach out to family and friends. If one could act similarly, individuals will not pay for medical care, and other non-perishable supplies. Daughter displays Kindness Review The best possible decision of an individual in regard to a daughter displaying kindness, one may also answer to have the assurance of the community is an amazing accomplishment, in which helps both the sister and aunt readjust to life circumstances. If one could act similarly, making a negative situation in turn for something good is a self-fulfilling accomplishment. Community Revenge Review The best possible decision of an individual in regard to community revenge, an arrest is the best resolution for this particular situation because of the involvement of the community, in which results with a positive outcome. If one could act similarly with this situation, one will become the target of vengeance for oneself, and other women. Diana-the Hunter of Bus Drivers Review The best possible decision of an individual in regard to the hunter of bus drivers, law enforcement officials fail to provide justice for these women. As a result, these women begin to seek vengeance. If one could act similarly, one may also seek vengeance because of the traumatic experience these women endures. Women Demand Respect Review The best possible decision of an individual in regard to women demanding respect, one may answer that the suffering of sexual harassment by men results in acts of Vigilante. With the acts of Vigilante, women have the best possible decision by hauling these men to law enforcement officials personally. Salt March Review The best possible decision of an individual in regard to the Salt March, Gandhi makes the best possible decision by defying the empire over the salt monopoly. If one could act similarly, one will become in agreement to achieving the best outcome for everyone and not what is best for the government. Flying Pickets and Sit-ins Review The best possible decision of an individual in regard to flying pickets and sit-ins because individuals believe to have better work situations for themselves, and coworkers. If one could act similarly, one will permit him or herself to better working conditions. Poll Tax Non-Payment Review The best possible decision of an individual in regard to poll tax non-payment is the exposure of the leader, in which becomes an effective tax collection process. If one could act similarly, these actions are helping the government and not hurting people one will permit his or her approval. Kenneth Lay Review The best possible decision Kenneth Lay demonstrates is his ability of obtaining financial gain within a company. As a result, Kenneth Lay did not fully demonstrate accuracy of the business and mishandles a large number of people’s money, in which causes he or she to commit suicide because they lost everything in the process. This individual did not make the best possible decision. If one could act similarly, one will not permit these types of actions by hurting those who has any involvement with the company. Stuart Greenberg Review Stuart Greenberg did not make the best possible decision because he did not remain truthful with his cases, in which discredits his professionalism. If one could act similarly, one will not become in agreement to act as such because one’s employment will become in jeopardy. James Traficant Review James Traficant did not make the best possible decision in regard to his staff. If one could act similarly, one will choose not to take advantage of innocent individuals. Reflection of Both Agreements and Disagreements The examples generating the most agreement between each team member include: (1) Daughter displays kindness, (2) People reach out after hurricane Sandy, (3) Police Acts of Kindness, (4) Women demand respect, along with (5) Flying Pickets, and sit-ins examples. The most least favorable example by each team member is the Diana, the hunter of bus drivers, Kenneth Lay, along with Stuart Greenberg. These examples reflect an individual’s personal value systems by the way, each situation displays unethical behaviors. Good Samaritan Law People have a natural tendency to help someone in distress, he or she believes the moral obligation to help, and serve other people but there are a few that would rather watch a person suffer in agony rather than assisting him or her. Jurisdictions should have a Good Samaritan law requiring an individual to help another individual if he or she becomes able, this can help provide the necessary assistance to the person until the proper authority arrives. In today’s day of frivolous lawsuits many people become  scarce to lend a hand and help a person in need. Individuals may choose to not become responsible for any damages one may create in regard to assisting another individual. Individuals may become more comfortable by recording events on his or her cell phone along uploading on YouTube. If there were laws requiring an individual to help another individual people in need can get the necessary assistance in a timely manner, and punish those that refuse to help someone in need . Permanence of Vigilantism, and One’s opinion of violating the Law The Criminal Justice System no longer displays strong management skills as new laws become into existence. These management skills will permit defense attorneys to finding loop holes in regard to protecting his or her clients. Many believe he or she requires the fulfillment of taking matters into his or her hands. Vigilantism should not become a part of any function if the criminal justice fails. In addition, just like the victim, the defendant has rights, and if he or she becomes innocent, the community must accept the judgment of the courts. There are many factors that influence the decision of the courts, in which most of the community becomes unaware of viable information. The one circumstance, in which the community obligates themselves with violating the law is to enforce the law in regard to the criminal justice system failing. In Detroit the community decides to take the law into his or her hands when the local authorities delays a rape investigation of a 15- year old girl, and the suspect becomes set free (Garcia, 2013). Civil Disobedience Becoming Effective in Changing the Law In one’s opinion, one may agree with civil disobedience becoming effective in regard to changing the law. Civil disobedience in one’s opinion, ushers the equality for minorities, along with the civil rights movement stemming from the 1960s continues to develop changes in the law. These changes also include the antiwar sentiments of the 1970s has become a change into the present, yet not as a benefit for those who want to do away with wars. The tea party has a change with the way politicians approach certain circumstances. The change one disagrees with is the gun ownership, and property rights. Gun ownership permits for more violence, and individuals do not fully understand the rules and regulations of gun laws. Individuals who  pose these guns find themselves on the other side of the law because of lack of knowledge in protecting themselves, including his or her property. An individual cannot protect him or herself from an intruder entering his or her property because certain laws exist that prohibits this type of gun use. Existing Conditions within a Profession Conditions that exist in a profession, in which excludes the criminal justice profession that contributes to unethical behavior include the role of leadership, and employees within his or her workplace are two examples of displaying unethical behaviors. The unethical behavior of leaders most often has consequences for him or her, along with followers, and his or her respective organizations (Chandler, 2009). Examples of these unethical behaviors by leaders in corporate businesses, religion, and government include individuals such as Kenneth Lay, Jeffrey Skilling of Enron, and former The United States Senator John Edwards from North Carolina. As a result of each of these individuals actions were one of pure humiliation. American Society, Ethical or Unethical American society can become a society of ethical or unethical individuals. Individuals who display ethical or unethical behaviors become an adaption at an early age. These behaviors establish the learning skills, and influences by adult peers. With the choice of becoming an ethical or unethical individual is the choice of the individual him or herself will permit to make. Ethical Considerations An ethical consideration becomes the rules, and regulations within any organization as well as the criminal justice system. One ethical consideration is to control the use of force by law enforcement officials. This ethical consideration requires a more strict, and ethical code of conduct for law enforcement officials. To reduce unethical violations within the criminal justice field, one must upgrade the punishment levels for individuals who violate the law. One may also believe in the efforts of a better policing practice, one must go through a series of training on a regular basis, in regard to keeping his or her skills up-to-date throughout his or her career of law enforcement. Conclusion A person can take any 12 examples of different situations and circumstances and not everyone will agree and as a criminal justice major one will become willing to see things from another individual’s point of view. Not everyone will agree with everything throughout life and acquiring a difference of opinion gives person ideas, and by obtaining different ideas one may work together as a team. If a person does not agree with someone’s way of thinking he or she may assume a person’s ideas or thoughts are already correct. For most people he or she will become accustom to another individual’s point of view, or by determining one’s theory may become of the truth. Throughout this assignment there have been ideas agreed and disagreed about and by talking and listen an agreement was met. References Garcia, A. (2013, August 12). Vigilante detroit residents attack suspected rapist after police fail to act. Retrieved from http://www.rawstory.com/rs/2013/08/12/vigilante-detroit-residents-attack-suspected-rapist-after-police-fail-to-act/ Chandler, D.J. (2009). The Perfect Storm of Leaders’ Unethical Behavior: A Conceptual Framework. International Journal of Leadership Studies, Vol.51 Iss. 1, 2009. Retrieved from http://www.regent.edu.acad/†¦/ijls/IJLS/Vol51s1-chandler%2012.pdf.